Since 2006, Ruth Spitzer has been involved in various New Work New Culture projects, a brainchild by philosopher Fritjhof Bergman. Over the years, this discussion on the future of work and how it relates to design and production branched into an array of projects;

The exhibition NANK (neue Arbeit, neue Kultur / new work, new culture) at Ars Electronica' repair–sind wir noch zu retten' 2010 in Linz asked how people could use a broad spectrum of technologies to manufacture products themselves?

These production modes aim to rethink work entirely and, with a liberated attitude, to experience it anew.

To do this job, NANK utilized two elements for the exhibition: 'Community Production' demonstrated technologies connected to food, energy, housing, environment, production, health, mobility, culture, and communication; in 'Presence,' an open deliberation space, participants elaborated on new work, presence, and belonging.

Ruth Spitzer and Sarah Dorkenwald were invited to conceptualize NANK. They collaborated with Frithjof Bergmann and Thomas Schneider on how new technologies, such as rapid prototyping, can change products and the designer's new role in this context.

For the exhibition, they created a visual identity reflecting the attitude of NANK: The sail or triangle was chosen as the symbolic element of print media and exhibition design.