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BERKER-HEAVEN.

IMAGINATION / A JOURNEY IN TIME THROUGH THE RESIDENTIAL WORLDS OF THE 20TH CENTURY / IMAGE

The concept for the ceiling design of the German light switch manufacturer Berker’s exhibition booth

at light+building 2004 demonstrates how art (in the form of Wallfurniture) becomes a branding factor

that supports specific marketing strategies.

In conjunction with creative director Thomas Biswanger, Sarah Dorkenwald and Ruth Spitzer developed the design concept for the ceiling screen in the wallfurniture style. Their strategy was to ‘emotionalize’ the products and to target heterogeneous groups such as craftsmen, architects, and interior designers, as well as

end-consumers. They combine warm tones, images of everyday environments and design classics transforming them into a new, all-encompassing architectural collage. 

Selected products: Fa. Steiff, Steiff Teddy, 1905; Marcel Breuer, Wassily Chair, 1925; Alfonso Bialetti, Coffeemaker, 1933; Alvar Aalto, Savoy Vase, 1937; Ferdinand Porsche VW Beetle, 1938; Monneret Jouets, Spacehopper, 1950; Frank Lloyd Wright, Carpet for the house of David Wright, 1950; Dieter Rams and Hans Gugelot, Fa. Braun, ‘Schneewittchensarg’ (Braun Phonosuper sk4), 1956; Roland Töpfer, ‘hb Männchen Bruno,’ 1956; Sony Design Center, Sony portable tv 80 301, 1959; Piero Gatti and Cesare Paolini and Franco Theodoro, Sacco Chair, 1968; Ernst Rupp, Afri Cola Bottle, 1962; Raleigh Chopper, Bonanza-Bike, 1970; Rittersport chocolate, ‘quadratisch, praktisch, gut’; Colored metal bird; Japanese office accessories.

Design - Ruth Spitzer and Sarah Dorkenwald

Year - 2004

Presented - Light and Building, Frankfurt. 2004

Client - Berker gmbh & co. kg, Schalksmühle 

Architecture - Schmidhuber + Partner, Munich 

Creative director - Thomas Biswanger, Ingolstadt 

Photographer: Studio Schroll, Hagen

Award: Adam award 2004, Nomination.

 

Details

16x28m, digital print, ceiling membrane covertex,

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