IMAGINATION / A JOURNEY IN TIME THROUGH THE RESIDENTIAL WORLDS OF THE 20TH CENTURY / IMAGE
The concept for the ceiling design of the German light switch manufacturer Berker’s exhibition booth
at light+building 2004 demonstrates how art (in the form of Wallfurniture) becomes a branding factor
that supports specific marketing strategies.
In conjunction with creative director Thomas Biswanger, Sarah Dorkenwald and Ruth Spitzer developed the design concept for the ceiling screen in the wallfurniture style. Their strategy was to ‘emotionalize’ the products and to target heterogeneous groups such as craftsmen, architects, and interior designers, as well as
end-consumers. They combine warm tones, images of everyday environments and design classics transforming them into a new, all-encompassing architectural collage.
Selected products: Fa. Steiff, Steiff Teddy, 1905; Marcel Breuer, Wassily Chair, 1925; Alfonso Bialetti, Coffeemaker, 1933; Alvar Aalto, Savoy Vase, 1937; Ferdinand Porsche VW Beetle, 1938; Monneret Jouets, Spacehopper, 1950; Frank Lloyd Wright, Carpet for the house of David Wright, 1950; Dieter Rams and Hans Gugelot, Fa. Braun, ‘Schneewittchensarg’ (Braun Phonosuper sk4), 1956; Roland Töpfer, ‘hb Männchen Bruno,’ 1956; Sony Design Center, Sony portable tv 80 301, 1959; Piero Gatti and Cesare Paolini and Franco Theodoro, Sacco Chair, 1968; Ernst Rupp, Afri Cola Bottle, 1962; Raleigh Chopper, Bonanza-Bike, 1970; Rittersport chocolate, ‘quadratisch, praktisch, gut’; Colored metal bird; Japanese office accessories.
Design - Ruth Spitzer and Sarah Dorkenwald
Year - 2004
Presented - Light and Building, Frankfurt. 2004
Client - Berker gmbh & co. kg, Schalksmühle
Architecture - Schmidhuber + Partner, Munich
Creative director - Thomas Biswanger, Ingolstadt
Photographer: Studio Schroll, Hagen
Award: Adam award 2004, Nomination.
16x28m, digital print, ceiling membrane covertex,